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Red Bull: the brand that gives content wings
While some brands are still trying to make the (outdated) distinction between different media ecosystems – events, public relations, product placement and the web – Red Bull blew right past them and...
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LEGO, a phoenix in the digital age
Eighty years after LEGO hit the market, the brand still remains true to founder Ole Kirk Christansen’s promise to give children the freedom to play, dream and imagine. In an increasingly technological...
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